Project Overview
We wanted to find out if A.I. could ever have a place within customer service and if so, how advanced will the technology need to be in order for it to be accepted.
We told our story across multiple formats, including Q&As with industry leaders, and an immersive film shot in Tokyo, focused around Hiroshi Ishiguro; the inventor of the most intelligent android ever created.
We also licensed the world’s most award-winning chatbot engine to open the experience. Readers could converse with the most advanced A.I. about anything they desired, demonstrating the cutting edge of human > A.I. interfacing.
![Graham McDonnell - UBS](https://cdn.prod.website-files.com/60fd8e6790489c82d0780064/61fbacfb9a3b280f5daec49d_ubsimage1%20(1).webp)
Readers are able to openly converse with the world's most sophisticated chatbot out anything they desired, demonstrating the cutting edge of human > A.I. interfacing.
![Graham McDonnell - UBS](https://cdn.prod.website-files.com/60fd8e6790489c82d0780064/61fbe3b6e1cba035d5db4d9b_ubsphones.webp)
![Graham McDonnell - UBS](https://cdn.prod.website-files.com/60fd8e6790489c82d0780064/61fbe3ca8061c1abc045af19_ubsscreen2.webp)