Project Overview
Allbirds is a champion of sustainability and our environment, but consumers just see a sneaker brand, so we created an eye-opening experience for our audience, bringing the importance of environmental sustainability to light using species of birds as a vehicle for that message.
To highlight Allbirds dedication to making a positive impact on the world, we presented five unique species of bird and brought them to life via a series of interactive CGI renders, immersive soundscape and engaging narrative.
![Graham McDonnell - Allbirds](https://cdn.prod.website-files.com/60fd8e6790489c82d0780064/61d5fd2a888c41ece76099f7_main.webp)
![Graham McDonnell - Allbirds](https://cdn.prod.website-files.com/60fd8e6790489c82d0780064/61d5fd2b23c93765286e29f2_phones.webp)
To highlight Allbirds dedication to making a positive impact on the world, we presented five unique species of bird and brought them to life via a series of interactive CGI renders, immersive soundscape and engaging narrative.
![](https://cdn.prod.website-files.com/60fd8e6790489c82d0780064/61d5fd2bfbe53e9e19027948_mix.webp)