Project Overview
Shell’s Sky Scenario illustrates a viable pathway for society to achieve the goals of the Paris Agreement. The Moving Forward experience illuminates the incredible transformation that transportation has moved through, from a time before cars, to the future when new tech and low-carbon fuels promise to displace fossil fuels.
The Moving Forward program spans multiple platforms including cutting-edge Augmented Reality, engaging CGI animation, location-based content delivery and two immersive OOH installations, the program boasts several first-of-its-kind executions, not only for The New York Times but within the industry as a whole.
The Moving Forward program spans multiple platforms including cutting-edge Augmented Reality, engaging CGI animation, location-based content delivery and two immersive OOH installations, the program boasts several first-of-its-kind executions, not only for The New York Times but within the industry as a whole.
