Over the past few years I have had the privilege of speaking alongside presidents, world leaders and industry heavyweights at creative events across the world, including Cannes Lions, Awwwards and Web Summit. I lecture for creative schools in London, Paris and New York and also serve as a judge for The World Media Awards, Native Advertising Awards and FWA.
Putting the Story into Storytelling
Everyone loves a good story. So why does a vast amount of online digital content overlook the basic rules of effective storytelling? I’ll examine various ways of applying simple storytelling techniques to our content, touching on things like design, UX, narrative, etc. and why this approach helps make sure audiences are glued until the very end.
In Defense of the Jack of All Trades
Being a jack of all trades almost always has a negative connotation associated with it, especially in the creative industry, since it implies that by splitting your time to learn many things, you give up mastery of any of them. But there's so much un-attributed value in being a generalist. In a career that has touched on composing music for film, motion graphics, branding and UX design (among dozens of others), I’ll discuss the creative benefits of exposure to multiple skills and the value that lies in the connective tissue between them.
How to make terrible branded content
It seems like every marketer in the world is quick to share their industry secrets and fool-proof shortcuts around how to create scroll-stopping content. But no one ever talks about the common pitfalls and rookie mistakes that the vast majority of branded content falls victim to. Using my experience in leading creative for the branded content studios of The New York Times and TIME magazine, I'll go through the the most common blunders that content creators make when producing content for brands.
WOW! For the 1st time 22 years of entrepreneurship, for 20 minutes I felt understood! Thank you @grahammcuk for sharing
Thank you so much for your talk! We heard that you even made people cry... this is the real art of storytelling!
Great talk from @grahammcuk about being a jack of all trades. Always thought of myself as one.
LONG LEGS MEDIA
Finally! A voice to tell us that we can be interested in all kinds of things and STILL SUCCEED. Thank you to @grahammcuk for a killer presentation at
My absolute favorite session at #collisonconf so far by @grahammcuk As a jack of all trades myself - very inspiring to hear how I can create meaningful impacts and an interesting career path!
Such an insightful talk on generalist vs. specialist. This gives me confidence and a new way of thinking on how I'll approach learning. Seriously, thank you.
Very probably the best talk on storytelling which I've ever seen (complex but not complicated), thank you @grahammcuk
The most accurate visualization of Product Placement I have ever seen by @grahammcuk Amazing talk!
Funny, insightful talk about telling engaging and relevant stories with @grahammcuk
One of the best and most inspiring speeches there! Thanks for your stories, Graham!
Fancy a Chat?
I'm always open to exploring new opportunities. Whether you'd like to collaborate on a project, you have a cool event you think I might bring value to, or just want to chat about industry related stuff, ping me an email using the button below and I'll get back to you as soon as I can.GET IN TOUCH ⇨